Venturing into Baking Business

  • Aditya Sinha
  • Publish Date: Jan 19 2016 1:28PM
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  • Updated Date: Feb 12 2016 6:57PM
Venturing into Baking Business

Sania Lone was a college student when she began baking cakes for friends and family. Back then, she had no plans to turn her hobby into a successful business. “It was only when people started praising my work that I actually thought of starting a baking cake business,” says 25-year-old Sania who runs her baking enterprise, Some Like It Sweet, from her home in Peerbagh, Srinagar.

It has only been a few months since she started baking cakes for people, but Sania’s business is already doing well. Each day she gets five orders for cakes. “My family and I were initially very skeptical about whether this was going to work or not,” she says. “We hadn’t thought we would get such a positive response.”

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Sania bakes cakes for all sorts of occasions – birthdays, engagements, weddings and anniversaries. After barely a few months into business, she has already expanded it to include a variety of cakes—cupcakes, cake pops, raspberry and blueberry cakes, truffles and all kinds of cheesecakes. She has also started making desserts for baraat and engagement functions. And she manages it all singlehandedly.  “It isn’t easy making desserts for so many wedding guests but it is not something that I do out of compulsion. I love making stuff so I never feel stressed,” she says.

It takes her nearly four hours every day to make one cake. It is a time consuming process especially when the cake has extremely tiny details and every piece has to be sculpted by hand. She then sells the cakes for Rs 1500/Kg.

People either call her up or contact her on social media to place their orders. When choosing the design of the cake, she prefers asking her clients about what kind of cake they want. “Sometimes they send pictures of their favorite cakes or else describe them to me,” she says, adding that mostly they leave it up to her and she never disappoints them with her creative designs. Her intricate embroidery work on the cake is edible and looks like a piece of art.

Sania, who holds an MBA from Kashmir University, took baking classes in Delhi while she was pursuing her BBA there. She then ventured into baking business when she made a cake for a friend’s birthday party. “The response was so overwhelming that it really encouraged me to give it a try,” she recalls.

Though starting her own venture was quite easy for this young entrepreneur, buying the cake, decorating supplies, baking ingredients and equipment have proved to be quite a hassle for her. “I have to get everything from Delhi. There is a lot of difference in the quality of supplies in Kashmir and in Delhi,” she says. Compromising on the quality of the cake is not her idea of serving her customers, she says.

Sania says she never applied for a job because she was never interested in it. “I believe every person should do the work which gives happiness and baking gives me happiness,” she says, adding that she is now planning to open her café in the city. “We should never hesitate to show our talent and that is how our motherland will prosper.”